Creative PEI is not only a new name but a new approach. Creative PEI is expanding its scope beyond arts and culture to include all of the creative industries. Creative PEI is keeping Culture PEI’s worker-first focus.
“There are no creative industries without creative people. Our goal is to establish the conditions for creative people to flourish and contribute to the economy and quality of life on PEI,” says Mark Sandiford, Executive Director of Creative PEI.
The UK government Department of Culture, Media and Sport defines creative industries as: “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”.