Through the Tourism Ignition Fund, Discover Charlottetown is continuing their work on shoulder season development by helping to fund and create products in collaboration with private operators. With the added financial strains on many organizations, this is a timely moment to help enliven product, with a specific emphasis on the shoulder season, and add to the existing inventory of programming, infrastructure, & shoulder season assets.
The goal is to incentivize private operators to come up with inspired ideas outside of what they already offer throughout the year and encourage locals and visitors to get out and enjoy all that Charlottetown has to offer, specifically in the shoulder season.
This funding is designed to spur innovation and encourage private operators to develop new products in Charlottetown while minimizing risks associated with product development.
Discover Charlottetown will once again engage a board sub-committee across industries to determine the grant recipients and ensure a fair selection process.
There will be two intakes for the Tourism Ignition Fund. This is the first intake with projects set to finish in September 2021, and the second intake will be for Fall and/or Winter projects that should be ready/ finished by March 2022.
First intake of applications will close on May 31, 2021 with applications being awarded on June 4, 2021. All activities that fall within the first intake should be completed on or before September 15th, 2021 with costs eligible from date of acceptance to September 15th, 2021.
The second intake of applications will be ongoing with further deadlines to be announced as they are confirmed. Any projects awarded in the second intake must be completed on or before March 31, 2022 with costs eligible from date of acceptance to March 31, 2022.
See this attached PDF for full details.