About Us

CreativePEI is the sector council working on behalf of Prince Edward Island’s arts, culture and creative professionals in collaboration with PEI’s creative industry associations. CreativePEI organizes information, networking, training, advocacy, collective action and shared services.

CreativePEI was founded in 2006 as PEI Cultural Human Resources Sector Council Inc. which remains our legal name.

Organization Members

  • MusicPEI
  • TheatrePEI
  • FilmPEI
  • VideogamesPEI
  • PEI Crafts Council
  • PEI Writers’ Guild
  • PEI Community Museums Association

Our Vision

A thriving and sustainable creative sector on Prince Edward Island.

Our Mission

CreativePEI is the sector catalyst and connector that empowers Prince Edward Island’s arts, culture and creative professionals to improve their outcomes and incomes.

Strategic Directions

  • Information – Become the essential source of accurate and actionable information about the sector
  • Networking – Become the convener of essential conversations at the sector level
  • Training – Deliver essential training in pan-sector skills
  • Advocacy – Become the unified voice of the sector
  • Collective Action – Spearhead essential initiatives to strengthen the sector
  • Shared Services – Provide shared services to members to increase their efficiency and lower costs

Our Board of Directors

  • April Condon (Chair), Education
  • Max Knechtel (vice-chair), Videogames
  • Johanne Vigneault (treasurer), Museum & Heritage
  • Steve Love, Music
  • Amy Kern Day, Dance
  • Tanya Davis, Writing
  • Richard Pellissier-Lush, Indigenous Arts
  • Dawn Ward-Games, Theatre
  • Megan Stewart, Festivals
  • Beth Clinton, Libraries
  • Omar Broderick, Film
  • Niyi Adeogun, Visual Art
  • vacant, Craft

Our Staff

  • Mark Sandiford, Executive Director
  • Devon Strang, Digital Development Coordinator
  • Becca Griffin, Performing Arts Program Coordinator
  • JoAnna Howlett, Project Coordinator, The Creative Well-Being Initiative
  • Chloe Mahar, Graphic Designer
  • King Kxndi, The Good Project

CreativePEI is funded in whole or in part by the Canada/Prince Edward Island Labour Market Agreements.

Visit Work PEI


We acknowledge that the land on which we operate is the traditional unceded territory of the Mi’kmaq Peoples. This territory is covered by the “Treaties of Peace and Friendship” which Mi’kmaq Peoples first signed with the British Crown in 1725. The treaties did not deal with surrender of lands and resources but in fact recognized Mi’kmaq title and established the rules for what was to be an ongoing relationship between nations. We recognize that true reconciliation is an ongoing process. Acknowledging territory and First Peoples should take place within the larger context of genuine and ongoing work to forge real understanding, and to challenge the legacies of colonialism.